Salesforce Commerce Cloud: Revolutionizing Ecommerce
Overview Salesforce Commerce Cloud has been named a Leader for the ninth year running in the digital commerce realm. It offers a unified platform where businesses can empower their operations with AI-driven agents. This enables seamless management of commerce channels, streamlining of orders and payments, and connection between B2C and B2B segments.
With an impressive 99.99% historic uptime, it powers commerce for over two billion shoppers. Salesforce customers have witnessed significant benefits such as a 29% increase in digital revenue by shifting from legacy channels and 5X growth in digital sales during Cyber Week compared to the industry average.
Core Features
- AI-Driven Actions: Achieve business goals fast with AI-driven actions that allow for personalization at scale, thus growing revenue. For example, it enables personalized promos and product recommendations based on real-time data.
- Digital Storefronts: Offers flexible options like templates, fully headless commerce, or a hybrid approach for B2C, B2B, and DTC businesses. This allows for easy setup and sharing of data along with intuitive merchant tools.
- Unified Data: Unifies commerce, marketing, CRM, and third-party data with unified customer profiles. This helps in driving revenue by personalizing promotions, optimizing cart growth with item bundling, and automating tasks like back-in-stock alerts.
Basic Usage For merchants, it empowers teams with conversational AI to streamline merchandising tasks. From site setup to handling personal shopping requests, it helps achieve business outcomes quickly.
Compared to other existing ecommerce solutions, Salesforce Commerce Cloud stands out with its comprehensive AI integration. While some platforms may offer basic ecommerce functionality, Salesforce takes it a step further by leveraging AI for personalized experiences, efficient order management, and seamless data unification across different business aspects.
In conclusion, Salesforce Commerce Cloud is a powerful tool that can transform the way businesses handle their ecommerce operations, providing a competitive edge in the digital marketplace.
