inPowered AI: Revolutionizing Advertising Campaigns
inPowered AI is a game-changer in the world of advertising. Founded in 2014 by Peyman and Pirouz Nilforoush after the acquisition of their previous company, NetShelter by Ziff Davis, it has been making waves in the industry.
The core strength of inPowered AI lies in its ability to integrate directly into DSPs and Native Advertising channels. This integration allows it to increase campaign performance by an impressive 50% - 300%. Whether the goal is to drive traffic, engagement, leads, conversions, or ROAS, inPowered AI deploys the right algorithms to maximize media efficiency.
One of the key features of inPowered AI is its use of custom bidding models. These models are trained on impression-level data and the company's proprietary engagement data. This enables the generation and deployment of the right model to maximize the client's KPI, whether it's engagement, leads, conversions, or ROAS.
Another notable aspect is its ability to generate creatives that drive results. Trained on proprietary post-click engagement data, inPowered AI can generate the ideal Native creative variations predicted to maximize the client's KPI. The client maintains creative control by reviewing and approving every variant before it goes live.
In addition, inPowered AI is trained on impression-level data, enabling it to predict which impression will result in the desired outcome. This reduces the reliance on targeting specific audiences, making it a valuable tool in a world where the third-party cookie is being phased out.
Overall, inPowered AI is a powerful tool that enables agencies and brands to maximize their advertising ROI and stay ahead in the competitive advertising landscape.
