Eyrene: Revolutionizing Digital Merchandising
Eyrene is a remarkable AI tool that has been making waves in the digital merchandising realm. It offers a comprehensive suite of features designed to enhance the on-shelf presence and overall performance of products in retail settings.
Overview
Eyrene provides all the necessary building blocks for a customized digital merchandising implementation within a company. It caters to a diverse range of clients, from the world's largest brands to small local challengers, respecting the unique needs of each and aiming to be a long-term partner in improving in-store execution.
Core Features
- Mobile Image Recognition: Eyrene's patented technology is a standout feature. It can accurately recognize products, price tags, promos, equipment, POS materials, and more, all in real time, without the need for manual intervention or an internet connection. This functionality is supported on both Android and iOS devices, with a particular focus on budget devices. It enables sales reps and merchandisers to save time and reduce errors during shelf audits and price audits.
- KPI Engine: The KPI engine utilizes the results from image recognition to calculate various quantitative KPIs. It supports all key industry KPIs such as share of shelf (SOS), on-shelf availability (OSA), out-of-shelf (OOS), brand blocks, planogram compliance, and many more right out of the box. Additionally, limitless KPI customizations are possible through their Professional Services. These KPIs offer instant actionable insights to the field force and detailed data to the headquarters.
- Web Portal: The sophisticated enterprise web portal provides excellent data visibility and full control over the activities of field staff. Stores, routes, tasks, questions, visits, photos, products, import and export rules, settings, and more are easily accessible on the web portal.
- BI Dashboards: BI dashboards are available for web users, leveraging Microsoft PowerBI Embedded technology. No PowerBI license or training is required. Standard dashboards cover basic data aggregation and visualization, while custom dashboards can be implemented with their Professional Services.
Basic Usage
Using Eyrene is relatively straightforward. Once implemented, the mobile image recognition feature can be immediately utilized by sales reps and merchandisers during their routine audits. The KPI engine starts generating valuable insights based on the recognized images, which can then be accessed and analyzed through the web portal and BI dashboards. The various integrations and APIs also allow for seamless connection with existing IT systems, enabling a smooth workflow.
In comparison to other leading image recognition solutions for retail, Eyrene offers several advantages. It has a much faster implementation time, with a fully operational system achievable in 2-4 weeks compared to several months in some cases. It also provides significant cost savings, with up to 4x lower overall costs and 3 to 5 times lower costs of shelf restocking, along with no human mistakes and reduced empty spaces (OOS).
Overall, Eyrene is a powerful tool that combines advanced technology with practical applications to transform the digital merchandising experience for businesses.
