Introduction to Criteo Commerce Audiences
Criteo offers a comprehensive solution for advertisers, retailers, and publishers in the realm of commerce media. With its advanced features and capabilities, it aims to help these entities thrive in the digital marketplace.
Overview
Criteo's Commerce Media Platform is designed to maximize returns and earn more revenue. It stands out as the only unified platform that directly connects advertisers with retailers and publishers, facilitating commerce on the open internet. This connection enables a seamless flow of activities, allowing for better targeting and monetization of audiences.
The platform caters to a wide range of clients, from the world's largest brands to DTC and ecommerce businesses, retailers, and publishers. It provides different solutions to meet their unique needs, ensuring that everyone can benefit from commerce media.
Core Features
One of the key features of Criteo's platform is its AI-powered technology. This technology has been continuously learning from shoppers for 18 years, leveraging data such as 700 million daily active users and 35 billion daily browsing and buying events. With this wealth of data, it can make smarter campaign decisions and optimizations.
The Product Recommendations feature determines the right products for every shopper, while the AI Engine removes the guesswork and optimizes campaigns. Predictive Bidding sets the best bid for every impression, and Dynamic Creative Optimization enables true, real-time ad personalization. The Shopper Graph analyzes large-scale data to understand shoppers better.
Basic Usage
Advertisers can use Criteo to acquire and retain customers. Through simple yet powerful automated advertising for the open internet, they can achieve their customer acquisition and retention objectives. Retailers can scale their retail media programs by activating across category-leading retailers and premium brand-safe open internet publishers within a single self-service demand-side platform.
Publishers can harness the power of commerce media to maximize their CPMs, amplify advertiser outcomes, and unlock the true value of retailer shopper data. Overall, Criteo's solutions enable full-funnel, outcomes-driven advertising, engaging consumers across their entire shopping journey from awareness to conversion and video to retail media.
In comparison to other existing AI solutions in the market, Criteo stands out with its focus on commerce media and its ability to provide an all-in-one solution for different stakeholders. It combines the power of data analytics, AI technology, and a unified platform to deliver tangible results for its users.
