ALFI: Revolutionizing Digital Out-of-Home Advertising
ALFI is an innovative AI-powered advertising platform that is transforming the digital out-of-home advertising landscape. It utilizes an exclusive network of AI-powered screens in Uber and Lyft rideshares to provide unprecedented targeting precision.
The core features of ALFI are its use of artificial intelligence and computer vision. It detects audience demographics such as age and gender to serve more relevant advertising in real-time. This process is fully privacy-compliant, adhering to strict regulations like GDPR, CCPA, and HIPAA. It does not involve tracking and storing cookies or using identifiable personal information.
In terms of basic usage, clients can leverage ALFI's platform to deliver targeted advertising based on verified impressions. They can also access real-time audience analytics data, which is a unique advantage in the out-of-home advertising space. ALFI's technology stack includes AI & Machine Learning, Big Data, SaaS, Computer Vision, Recommendation Engine, IoT Cloud, and Interaction Services. This intelligence layer between screens, brands, and their audience brings next-level transparency and accountability to the digital out-of-home advertising marketplace.
ALFI offers solutions not only in rideshare advertising but also in areas like retail. It works with retail partners to deliver tailor-made solutions, and in the DOOH space, it provides real-time audience measurement and customized content delivery.
In conclusion, ALFI is at the forefront of the digital advertising revolution, combining advanced technology with a strong commitment to user privacy and targeted marketing.
